Vancouver Canucks captain and star defenseman Quinn Hughes has signed a groundbreaking endorsement deal with global tech giant Samsung, valued at a staggering $60 million. The multi-year agreement is one of the largest ever secured by an NHL player and places Hughes among the elite ranks of global sports endorsers.
The deal, which will span over five years, includes Hughes serving as a global brand ambassador for Samsung’s premium product lines, including its Galaxy smartphones, QLED TVs, and next-generation wearable devices. As part of the partnership, Hughes will appear in international advertising campaigns, social media promotions, and exclusive behind-the-scenes digital content.
Sources close to the negotiation say Samsung was drawn to Hughes’ rising global profile, leadership on and off the ice, and strong appeal to younger, tech-savvy audiences. The 25-year-old has quickly established himself as one of the league’s most dynamic players, earning widespread recognition for his playmaking abilities and poise under pressure.
This deal further elevates Hughes’ influence beyond hockey, making him a key figure in the intersection of sports, technology, and global marketing. It also signals Samsung’s growing interest in leveraging top-tier NHL talent to expand its North American and international market reach.
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