Picklebet, an Australian-owned digital wagering platform, has entered into a four-year partnership with the Penrith Panthers, the reigning National Rugby League (NRL) Premiers. This collaboration designates Picklebet as the Panthers’ Official Wagering Partner, aiming to enhance fan engagement and drive digital innovation in sports betting. 
Damon Oudejans, Chief Marketing Officer and Co-Founder of Picklebet, expressed enthusiasm about the partnership, highlighting both organizations’ commitment to innovation and delivering premium experiences to fans. He emphasized that the collaboration goes beyond branding, focusing on creating engaging, digital-first activations that bring supporters closer to the game.
Matt Cameron, Panthers Rugby League CEO, echoed this sentiment, noting that the partnership aligns two brands that prioritize innovation and excellence. He expressed anticipation for working together to craft exceptional experiences for Panthers fans over the next four years.
To celebrate the partnership’s launch, Picklebet is offering fans a chance to win an all-expenses-paid trip for two to Las Vegas. The prize includes flights, three nights’ accommodation, $5,000 in spending money, and tickets to the Panthers’ opening game of the season at Allegiant Stadium. Fans can enter the competition through Picklebet’s Instagram account.
This strategic alliance reflects a shared dedication to innovation and fan engagement, promising to bring supporters closer to the action through cutting-edge digital experiences.
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