In a groundbreaking development off the ice, Ottawa Senators captain and star goaltender Linus Ullmark has signed a historic endorsement deal with global tech powerhouse Samsung, reportedly worth a staggering $60 million. The multi-year agreement is now one of the most lucrative personal endorsement deals ever secured by a professional hockey player.
Ullmark, known for his elite play in net and charismatic presence, has become one of the NHL’s most marketable figures. His deal with Samsung will see him featured in international marketing campaigns, exclusive product launches, and custom content promoting the brand’s latest innovations in consumer electronics and wearable tech.
The Swedish-born star, who took on the captaincy role after a blockbuster trade to Ottawa and a stellar 2024–25 season, expressed his excitement about the partnership: “I’m proud to represent a brand like Samsung that leads with innovation and excellence — values I bring to the rink every day.”
This endorsement not only elevates Ullmark’s profile globally but also signals a shift in how NHL players are valued in the commercial space. Industry analysts predict this deal could open the door for similar big-brand partnerships across the league.
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