USC Star JuJu Watkins Becomes Ambassador for Celebrate Cruise
USC Trojans women’s basketball sensation JuJu Watkins has officially announced her latest venture off the court — a new ambassador deal with Celebrate Cruise. The rising sports icon shared the news via her social media, marking a significant step in her expanding brand partnerships.
Watkins, known for her dominant freshman season and growing influence in college basketball, expressed excitement about joining forces with the cruise line. “Celebrate Cruise represents joy, empowerment, and unforgettable experiences — values that align with my own journey,” she said in the announcement post.
The collaboration will see Watkins featured in upcoming Celebrate Cruise campaigns, promoting luxury and adventure to a younger, more diverse audience. As part of the deal, she will participate in special events, giveaways, and branded experiences aimed at connecting fans of both basketball and travel.
Celebrate Cruise leadership praised Watkins for her poise, talent, and influence. “JuJu is not only an extraordinary athlete but also a role model. We’re thrilled to welcome her to the Celebrate family,” said the company’s CEO.
This ambassador role marks yet another high-profile endorsement for Watkins, whose star continues to rise both in the sports world and beyond. Fans can expect more updates as the partnership s
ets sail.
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