Dale Earnhardt Jr. shares his emotions about reunion with $138B partner and its deeper meaning as a tribute to Dale Sr. Dale Earnhardt Jr. expressed deep emotion over JR Motorsports’ renewed partnership with Budweiser, a $138 billion brand, announced on May 23, 2025, as a tribute to his late father, Dale Earnhardt Sr. The deal brings back the iconic Budweiser branding, synonymous with Dale Sr.’s No. 8 car during his 1990s dominance. Earnhardt Jr., on his podcast, called it a “full-circle moment,” reflecting on how Budweiser’s support shaped his family’s legacy. The partnership will feature Budweiser sponsoring select Xfinity Series races, with fans on X praising the nostalgic nod to “The Intimidator.” Earnhardt Jr. emphasized the deal’s personal significance, honoring his father’s seven championships while boosting JR Motorsports’ 2025 campaign. The reunion underscores Budweiser’s enduring NASCAR ties and Dale Sr.’s lasting impact…. Continue Reading 👇

Dale Earnhardt Jr. recently shared heartfelt reflections on the renewed partnership between JR Motorsports and Budweiser, a deal announced on May 23, 2025. Valued at $138 billion, Budweiser’s return to NASCAR in this capacity holds deep personal significance for Earnhardt Jr., serving as both a business milestone and a tribute to his legendary father, Dale Earnhardt Sr. On his podcast, Dale Jr. described the partnership as a “full-circle moment,” recalling how Budweiser was an iconic part of his father’s legacy, especially tied to the No. 8 car that fans came to revere in the 1990s.

 

The renewed collaboration will see Budweiser sponsoring select Xfinity Series races for JR Motorsports, sparking excitement and nostalgia among fans who remember “The Intimidator” and the era he helped define. Earnhardt Jr. emphasized how the brand’s renewed support is more than symbolic—it strengthens his team’s 2025 campaign while honoring the legacy of a seven-time NASCAR champion. Social media quickly lit up with tributes, with many praising the return of an iconic sponsor that helped shape the sport’s golden years. This emotional reunion highlights Budweiser’s enduring place in NASCAR and the timeless influence of Dale Earnhardt Sr. on generations of fans and drivers alike.