Luxury cruise line Azamara is making waves beyond the open seas with the announcement of its first-ever documentary, centered on the high-octane world of NASCAR. The documentary, titled “Ground on NASCAR,” is set to premiere this fall and promises an exclusive, behind-the-scenes look at one of America’s most thrilling motorsport traditions.
Known for immersive cultural experiences at sea, Azamara is steering into new territory by exploring the adrenaline-fueled atmosphere of the NASCAR circuit. The film will chronicle the preparation, strategy, and passion behind the scenes of the NASCAR Xfinity Series, particularly focusing on the much-anticipated NASCAR 300 event.
Filmed over several months, Ground on NASCAR features intimate interviews with drivers, pit crew members, and fans, capturing the spirit and dedication that fuels every lap. The documentary will also highlight the unexpected parallels between the precision of NASCAR racing and the meticulous planning behind Azamara’s cruise operations — both rooted in teamwork, timing, and delivering peak performance.
Carol Cabezas, President of Azamara, said, “We’re always looking for new ways to bring immersive experiences to our guests. With Ground on NASCAR, we’re exploring an iconic part of American culture in a way that’s exciting and unexpected.”
The release of the documentary is part of Azamara’s broader initiative to expand its brand identity beyond cruising, appealing to new audiences and interests. The film will be available on major streaming platforms and featured on select voyages with special onboard screenings and themed events.
By venturing into the fast-paced world of NASCAR, Azamara continues to redefine what it means to explore — whether on land or at sea.
Leave a Reply