Society often doubts the power of young athletes to make meaningful social change, but I told them it is possible—and Juju Watkins just proved it. The rising star of the new USC Trojans women’s basketball team has invested $13.6 million to transform a large residential property near campus into a fully functional shelter for homeless youth. This bold initiative comes after a deeply personal moment of frustration and heartbreak when Juju witnessed the growing number of unhoused teens struggling on the streets around USC.
Rather than turning a blind eye, Juju decided to act. The shelter will offer not only beds and meals, but also counseling services, education resources, and job training programs to help young people get back on their feet. Partnering with local nonprofits, mental health experts, and USC community leaders, she is building more than a shelter—she’s building a safe haven.
Many in society would say it’s impossible for a college athlete to make this kind of impact. But Juju’s vision, heart, and action have silenced the skeptics. She’s redefining what it means to be a student-athlete—not just excelling on the court, but also becoming a powerful force for change off it.
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